UX vs UI. What’s the difference?

Next step in product development is design. UX design and UI design work closely together and both are crucial for a software product. But in despite that, their roles are quite different, and are also referring to different parts of the design process.

UX design (user experience design) deals with the interaction between a user and a product. The goal of user experience design is to make the user’s interaction as simple and efficient as possible, in terms of accomplishing user goals. In other words,  UX design focuses on how we use a system. In this stage we are concentrating on anticipating what users might need to do and ensuring that the interface has elements that are easy to access, understand, and use to facilitate those actions. The best way to create UX design in details is to make an interactive prototype of the system. We use Axure for prototyping as it delivers much more than typical mockup tools and shows in detail how the system works.

UI design (user interface design) deals with how the product looks and feels. We choose a color palette, light and contrast, form and style of graphical elements and controls, images, fonts, text formatting, so that it captures the attention of the  target audience, and  the purpose of the system we are developing. In other words,  UI design focuses on how a system looks. It is important to have a comfortable interface, informative elements and pleasant colors. UI design concentrates on the look and feel, presentation and interactivity of a software product.

If you are in need of infographics, a set of icons, personages, we can either create them from scratch or choose the most appropriate ones for your product.

In every step of the design and development stages we show you the progress so far and give you the opportunity to express your likes and dislikes on the software product design. We work closely with you, exchanging ideas, until you feel satisfied with the final design for your system (application).

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